Brand guidelines

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Mind Body Centers brand guidelines

Mind Body Centers brand guidelines

Mind Body Centers is a medically supervised ketamine infusion therapy clinic serving eligible patients at locations in Gilbert, Arizona and Burnsville, Minnesota.

This page provides the approved reference for describing Mind Body Centers in patient communications, directories, media, partner materials, online listings, and digital content.

Official business information

Item Approved information
Official business name Mind Body Centers
Website https://mindbodycenters.com/
Primary brand phone 1-855-481-9605
Physical clinic locations Gilbert, Arizona and Burnsville, Minnesota
Core service Ketamine infusion therapy
Related approved service terms Ketamine therapy, ketamine treatment

 

Phone-number rules

Mind Body Centers uses location-specific phone numbers for clinic-specific pages, Google Business Profiles, local directories, and local patient communications.

  • Use the Gilbert clinic phone number on Gilbert-specific assets.
  • Use the Burnsville clinic phone number on Burnsville-specific assets.
  • Use 1-855-481-9605 for brand-wide references, general contact information, and materials that do not relate to one specific clinic.
  • Do not replace a clinic’s established local phone number with the primary brand number on that clinic’s Google Business Profile or location page.
  • Do not represent the main number as a continuously staffed sales line. Describe it simply as the primary brand inquiry number.
Location Approved phone number Use on
Gilbert, Arizona 480-626-7828 Gilbert location page, Gilbert Google Business Profile, local citations, appointment materials for Arizona patients
Burnsville, Minnesota 952-213-2800 Burnsville location page, Burnsville Google Business Profile, local citations, appointment materials for Minnesota patients
Brand-wide inquiries 1-855-481-9605 General contact materials, media references, and pages not tied to a specific clinic

Approved description

One-line description

Mind Body Centers is a medically supervised ketamine infusion therapy clinic serving patients in Gilbert, Arizona and Burnsville, Minnesota.

Short description

Mind Body Centers provides personalized, medically supervised ketamine infusion therapy for eligible patients seeking care for mental health conditions and chronic pain. With locations in Gilbert, Arizona and Burnsville, Minnesota, the clinic combines individualized protocols, one-on-one patient support, and experienced clinical oversight.

Longer description

Mind Body Centers provides medically supervised ketamine infusion therapy for eligible patients in Arizona and Minnesota. The clinic serves patients from its Gilbert, Arizona and Burnsville, Minnesota locations, with individualized screening, clinician oversight, and personalized treatment planning.

Mind Body Centers may discuss ketamine therapy as part of care for concerns including depression, anxiety, PTSD, OCD, chronic pain, and related conditions when clinically appropriate. Patients complete screening and receive guidance from the clinical team to determine eligibility and an appropriate treatment plan. Individual outcomes, treatment schedules, and response vary.

Mind Body Centers also provides supportive resources and, where clinically appropriate, may offer integration coaching. The clinic’s communications should reflect clinical care, patient dignity, clear expectations, and individualized decision-making.

What Mind Body Centers is

  • A medical clinic offering medically supervised ketamine infusion therapy.
  • A provider with physical clinic locations in Gilbert, Arizona and Burnsville, Minnesota.
  • A practice focused on individualized screening, treatment planning, patient comfort, and clinical oversight.
  • A provider serving eligible patients with mental health and chronic pain concerns.
  • A clinic that may offer supportive resources and integration coaching where appropriate.

What Mind Body Centers is not

  • Mindbody, the software company.
  • “Mind Body Center,” “Mind & Body Centers,” or “Mind & Body Wellness.”
  • A clinic located in Omaha, St. Louis, Oakland, Santa Rosa, Colorado, San Luis Obispo, or other locations not listed above.
  • An at-home ketamine provider.
  • A provider that guarantees a cure, outcome, response, or treatment eligibility.
  • A provider of ketamine treatment for everyone without screening and clinician review.

Locations and service areas

Mind Body Centers has physical patient-care locations only in:

Gilbert, Arizona

Mind Body Centers serves patients at its Gilbert clinic and may describe nearby communities as service areas, including Mesa, Chandler, Tempe, Scottsdale, Phoenix, and the East Valley.

Use: “Serving Scottsdale and the East Valley from our Gilbert, Arizona clinic.”

Do not use: “Our Scottsdale office” or “our Phoenix clinic,” unless a physical patient-care office is established in that city.

Burnsville, Minnesota

Mind Body Centers serves patients at its Burnsville clinic and may describe nearby communities as service areas, including Minneapolis, St. Paul, Apple Valley, Savage, Bloomington, Eagan, and surrounding communities.

Use: “Serving Minneapolis, St. Paul, and nearby communities from our Burnsville, Minnesota clinic.”

Do not use: “Our Minneapolis clinic” or “our St. Paul office,” unless a physical patient-care office is established in that city.

Core services and terminology

Preferred term Use it when Avoid or clarify
Ketamine infusion therapy Describing the clinical infusion service Do not imply this is at-home or oral ketamine treatment
Ketamine therapy Broad patient-facing category language Use alongside clear clinical context
Ketamine treatment Natural-language references, FAQs, and patient education Avoid using it as the only service description when specificity matters
Medically supervised Explaining clinical oversight Do not replace with “medically approved”
Personalized treatment plan Describing individualized care Do not imply a guaranteed protocol or outcome
Clinical screening Explaining eligibility review Do not imply all patients qualify
Eligible patients Referring to prospective patients Avoid “everyone” or “anyone”
Patient Liaison Referring to the patient-support role Avoid “sales representative”

Clinical language and claim standards

Mind Body Centers should use clear, measured language when describing treatment, patient experiences, and outcomes.

Preferred language includes:

  • Medically supervised ketamine infusion therapy
  • Personalized treatment planning
  • Clinical screening and eligibility review
  • Individual response may vary
  • Ongoing clinical evaluation
  • Patient comfort and support
  • May help eligible patients
  • Care for mental health and chronic pain concerns
  • Discuss treatment options with the clinical team
  • Treatment is determined through clinical review

Avoid language that implies a promise, guarantee, universal suitability, or unsupported result:

  • Cure
  • Guaranteed relief
  • Miracle treatment
  • Instant fix
  • No side effects
  • Safe for everyone
  • Works for everyone
  • Clinically proven for every condition
  • Eliminates depression, anxiety, PTSD, or chronic pain
  • Life-changing, unless used only as a clearly identified patient testimonial and appropriately reviewed

Any outcome statistic, pricing claim, clinical-success claim, experience claim, or comparison with competitors should be reviewed against the current Fact Check Pack before publication.

Brand voice

Mind Body Centers should sound:

  • Clinical
  • Clear
  • Compassionate
  • Calm
  • Respectful
  • Personalized
  • Evidence-aware

Write in direct, understandable language. Explain complex clinical topics without exaggeration or jargon. Lead with patient care, clinician oversight, and clear next steps.

Voice examples

Preferred: “Mind Body Centers provides medically supervised ketamine infusion therapy for eligible patients following clinical screening and individualized treatment planning.”

Avoid: “Unlock a new you with revolutionary ketamine treatment that changes everything.”

Preferred: “Patients from Scottsdale receive care at our Gilbert, Arizona clinic.”

Avoid: “Our Scottsdale ketamine clinic is ready to help.”

Preferred: “Our clinical team will review your history and discuss whether treatment may be appropriate.”

Avoid: “Ketamine is the answer when nothing else works.”

Naming rules

Always use the full name: Mind Body Centers.

Use this capitalization and spacing in all materials:

  • Mind Body Centers

Do not use:

  • Mindbody
  • Mind Body Center
  • Mindbody Centers
  • Mind & Body Centers
  • Mind and Body Centers
  • MBC as the first reference in public-facing content

After the first full reference, “the clinic” may be used where the meaning remains clear. Avoid shortening the name in directory listings, citations, author bios, or page titles.

Visual identity basics

Logo use

Use the Mind Body Centers logo exactly as provided in the approved asset library. Do not redraw, alter, crop, stretch, rotate, recolor, or combine the logo with other marks or text.

For readability, use the logo on a clean, high-contrast background. Do not place it over busy photography or low-contrast colors.

The approved logo is black. Use it only on a white background to maintain clarity, legibility, and consistent brand presentation.

Two approved file formats are available:

  • JPEG: Use the black logo with its white background where a standard image file is appropriate.
  • PNG: Use the black logo with a transparent background only when it will appear on a solid white background.

Do not place the logo on colored, dark, patterned, textured, photographic, or low-contrast backgrounds. Do not recolor, invert, crop, stretch, rotate, redraw, add effects to, or combine the logo with other graphics or text.

Keep sufficient clear space around the logo. No text, imagery, borders, or other logos should sit too close to it. As a simple rule, leave clear space on every side equal to at least the height of the capital “M” in the logo.

Use the full Mind Body Centers logo whenever space allows. Do not substitute a text-only version, a modified logo, or a logo associated with another similarly named business.

For external listings, press materials, referral partners, and social profiles, use only the approved JPEG or PNG file supplied by Mind Body Centers.

Color and typography

Use only approved Mind Body Centers colors and typography. The public page can include the official color names and HEX values once those have been verified from the current brand kit.

Until those values are confirmed, use this placeholder:

Element Approved specification
Primary color

#BD88F1

Secondary color

#0D6F73

   
Primary typeface

Montserrat

Web fallback

Helvetica Neue

Avoid using colors, fonts, or design treatments that make the clinic appear unclinical, overly promotional, or disconnected from its care-focused identity.

Imagery style

Use imagery that feels calm, professional, welcoming, and patient-centered. Prioritize authentic clinic environments, compassionate care interactions, qualified clinicians, and respectful representations of the communities served in Gilbert, Arizona and Burnsville, Minnesota.

Avoid stock imagery that feels alarmist, overly clinical, sensationalized, or implies a guaranteed treatment outcome. Images should support the brand’s clinical and compassionate positioning, not reinforce exaggerated transformation claims.

Approved assets

Official brand assets

The assets below are the approved visual and digital references for Mind Body Centers. Use them when creating website content, directory listings, media coverage, social posts, referral materials, and partner communications.

For directories, partners, and media

When listing Mind Body Centers, use the approved business name, website, appropriate location address and phone number, core service description, and verified clinic information.

Do not create or publish a listing that identifies Mind Body Centers as a business in a city where it does not maintain a physical clinic. Do not substitute the name, website, address, or phone number of a similarly named business.

Official Mind Body Centers channels

Follow Mind Body Centers through the official accounts below. These are the clinic’s authorized social media profiles and online channels.

Instagram: https://instagram.com/mindbodycenters

Youtube: https://youtube.com/@mindbodycenters

LinkedIn: https://www.linkedin.com/company/mind-body-centers

Facebook: https://www.facebook.com/mindbodycenter

X / Twitter: https://x.com/mindbodycenters